No Cash Back May Be Just the
This isn't so much about selling as it is about buying. But what it definitely is about is cash or a money order in someone's hand. Not a check, credit card, or promissory note, but cash. And that very cash itself may be just what you need to make that deal. Let's see how cash would benefit you as a customer. A company has a product that you want, and is asking $2,500 for it. It's worth the $2,500, but you don't want to give them that much money. You only want to pay them $1,500 for it. Simply count out that much in cash, or give them a money order for just the $1,500, and then stop. "no, I'm sorry. I know it's worth more, but this is all I can afford." Or something like that. Now they're stuck. Will they refuse the money right then and there, or will they refuse it. Reach toward what you gave them, as if you were going to take it back. I doubt they would like that. You see, people never want to give cash back. Even if it's not as much a...